Roots — "Tanzanian Blue"

by David Cady

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They called him "Pops" Yoshimura. This guy, well damn if he wasn't just a little bit crazy. A renegade, you might call him. Got his skinny ass kicked out of Honda way back when for being a dreamer. "There's no way those ideas'll fly!" they told him. But I'll tell you what, he went solo and those crazy ideas of his more than flew — they soared. His innovative muffler and exhaust-pipe technology transmogrified the sport of bike racing overnight. His machines redefined fast, and his name came to mean quality the world over.

Now Pops liked his coffee as much as the next guy, but he was finicky about his brew and often turned down a free cup if he had doubts about the quality. Some called him snooty, an asshole. Truth is, he just knew what he liked, and what he liked, what he loved, was joe made from beans grown on the southeast flanks of Mt. Kilimanjaro. The world's fastest motorbike, the K "Donny Dunn" 6,000, is made with Pops' technology, and it doesn't take a genius to figure out what the "K" stands for. Coffee? It fueled Pops' dreams.


To make a long story longer, the folks on the product-development team at Roots weren't stupid, and they knew that if they could find a way to bring together the unique taste of Kilimanjaro beans and the razzle-dazzle of Pops' bikes they'd have a winner. The result of their seven-year search for canned perfection is Tanzanian Blue, a sophisticated coffee made with 100% Kilimanjaro beans that comes with a free miniature racing bike of the Yoshimura persuasion. The combined effect is almost overwhelming. You drink, you look at that sleek little bike, you drink again and — Boom! — it's like, "Aw Pops, why'd you have to leave us so soon?" Tears? Hell yes. Regrets? Zip. This is what canned coffee was meant to be.

They called him Pops.

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